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What Does it Mean? |
Monday, January 18, 2010
It's Not Cool to be Frugal...
Friday, January 15, 2010
Rare Photos of Manny Villar When He Was Poor - A Parody
Excerpt: Of Time and Marshmallows by J. Grayson Lilburne
Time Preference and Action
The phenomenon of interest occurs because of the simple fact that, other things being equal, people prefer satisfaction sooner rather than later. This universal feature of acting man is called "time preference." Time preference can even be seen in the behavior of children, as in the seminal "marshmallow experiment" conducted at Stanford University.
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By virtue of their closeness in time, present goods always have a premium in relation to future goods, other things being equal. This premium is called time preference, and it varies from person to person. Another way of saying the same thing is that, by virtue of their remoteness in time, future goods always have a discount in relation to present goods, and this discount varies from person to person. Craig and the other children who did not wait exhibited a higher time preference than Carolyn and the other children who did wait. In other words, they placed a higher premium on "now," or a higher discount on "later."
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